One of the design students at London Royal College of Art has designed
a posh Faucet that helps save water by causing it to form spiral swirls
that are not only stunning to observe but also beautiful when in use.
Simin Qiu, the creator, and designer of this concept designed the faucet
such that it passes water via a double turbine.T he latter rotates as
the water courses through it thus bring about a lattice of elaborate and
beautiful jets of water. Less water is used to form this intricate
swirls, in fact, it reduces the flow of water by 15%. This means that
less water is utilized at any point in time, thus saving you water.
Three nozzles are available all creating different water swirl patterns.
The Design concept award in 2014
was awarded to Qiu for this concept. In order to retain the sleek and
elegant design, the operation of this faucet is carried out with a
simple touch button at the top.
Your customers buy your interpretation, not your product
Mackenzie Freemire
Let’s be real here, what you’re selling can probably be found somewhere else.
A
lot of entrepreneurs swear me to secrecy to not share their top-secret
startup idea with anyone else — but what I don’t tell them is that I’ve
actually heard their idea before because another entrepreneur is
currently working on it.
First-to-market is complete baloney if it’s not aligned with great execution, and the numbers show that most startups don’t last long enough to make a mark even if they do carry this badge.
Someone else will always be selling a variation of your product or service. That’s a given.
Despite
this, your customers actually don’t care that your product exists
elsewhere because that’s not the reason why they buy from you.
Customers Buy Your Interpretation, Not Your Product
Customers buy from you because of the unique interpretation you bring to that product.
This
is why there are rows of organic chocolate bars to choose from at the
grocery store and why there are hundreds of takeout restaurants in your
neighborhood that are still in business.
Different interpretations delight different folks.
The
businesses that thrive are the ones that understand their lack of
specialness in this big world and capitalize on the interpretation that
they bring to the table.
They understand that their interpretation of fair trade, vegan, organic dark chocolate is going to appeal to their people.
They
understand that their competitors can copy their products all they
want, but that their customers buy from them because their YouTube
channel has that hilarious host who somehow makes content about
harvesting cocoa super entertaining.
Interpretation is the personality, style, perspective, and narrative that a brand brings to a product.
Ideas Are Easy To Steal, But A Brand Is Not
You
are missing the point if you spend the majority of your time protecting
your startup idea. Ideas are easy to steal, and the cat’s out of the
bag as soon as you put your product on the market.
Ideas are easy to steal but a brand is not.
Why not focus your energy on the asset that can’t be stolen rather than the one that’s easy to copy?
The
companies that go out of business because of copycats do so because
they made their business dependant on the product and not their
interpretation of the product.
They spent their time on the wrongform of intellectual property.
Go into your business with the mindset that your product can and may be copied, but that your brand will be hard to steal.
Have
you seen a copycat try to steal a competitor’s brand or style before?
It’s usually terrible, really cheesy, and you can tell that it’s a fake
from a mile away.
It’s
like buying a fake Chanel bag and noticing that the iconic double C’s
are crooked and that the stitching doesn’t line up at the seams.
Steal the idea all you want, but style can’t be faked.
Seizing opportunities: what is an opportunity? An opportunity is anything that provides you with a chance to change your circumstances for the better. Are opportunities everywhere? Yes and no. According to Adam Sicinski, “many of the opportunities we come across are actually disguised as problems or hard work. However, to the untrained eye — unable to see past the present moment — all opportunities are actually insurmountable problems that make life difficult, stressful and hard.”
That is where the mistake is made: seeing problems as “problems” rather than challenges that test and strengthen your determination. “The moment you shift your perspective and begin seeing your problems as challenges is the moment you begin training your brain to spot opportunities. Problems may very well be insurmountable. However, a challenge is something you can work with to better your current circumstances.”
As you can see, it is all about your attitude whether there are opportunities for you.
Seizing opportunities with the opportunistic mindset
According to Sicinski, there are certain indispensable qualities that separate a successful person from others who struggle to take advantage of the opportunities that life throws their way. You need to foster and cultivates these qualities every single day.
Curiosity
Opportunity desires a curious mind that is always asking deeper and more insightful questions.
Generosity
Opportunity desires a generous heart that is willing to give opportunities to others.
Perseverance
Opportunity desires someone who has determination, who will keep persisting and persevering despite the seemingly insurmountable obstacles that stand in their way.
Confidence
Opportunity desires a confident demeanor — someone who never doubts their skills, strength, resources, and abilities.
Optimism
Opportunity desires an optimistic attitude that does not end if things do not go as expected.
Playfulness
Opportunity desires a light-hearted approach that is willing to be a little creative, willing to think outside the box, and willing to break conventional rules.
Responsibility
Opportunity desires someone who is fully committed and responsible for their decisions, behavior and actions, someone who does not make excuses or blames others.
Hindsight
Opportunity desires someone with hindsight who can see beyond this fleeting moment into the future. This person understands that what might look like a problem now might actually be a once in a lifetime opportunity.
Gratitude
Opportunity desires a grateful spirit that is thankful for anything that life throws its way, no matter how dark or grim it might seem on the surface.
Seizing opportunities: the main beliefs and attitudes related to opportunistic thinking
Steven Handel agrees with Sicinski, saying that “opportunity is just as much dependent on our views and attitude about the world as it is on our external circumstances. When we actively change our thinking and perception toward a more opportunistic mindset, we can actually invite and take advantage of more opportunities in our daily lives.” He reckons there are some main beliefs and attitudes that correlate with seizing opportunities and opportunistic thinking:
Believe in free will
Those who do not believe they have any will-power or control over their lives are going to automatically inhibit themselves from taking advantage of the opportunities that pass us by on a daily basis. We are conscious thinkers and actors that participate in our environments.
Be open to a possibility
To be an opportunist, we cannot be stubborn in our thinking, and we cannot limit our beliefs and map of reality to a single narrow perspective. Instead, we have to show openness to new perspectives, new ideas, and new beliefs that we may not have previously considered. It allows for more creative ways of interpreting information and applying it in new and unconventional ways.
Seizing opportunities: take quick action
An opportunist does not spend too much time waiting, hoping, or praying for some ideal situation. They know that the quest for perfection often leads to procrastination. Instead, they stay vigilant for the little (but imperfect) opportunities that pass us by on a daily basis, and they take advantage of these opportunities soon after they present themselves.
Be aware
Our ability to discover new opportunities is intrinsically dependent on our awareness of our environment and our surroundings. Techniques that help build awareness can help us process the information we get from our environment with a greater scope and clarity. Having this increased awareness greatly increases our chances of discovering new opportunities. It also improves skills in problem solving and creativity. Be aware of your awareness, because it plays a huge role in how you process the world.
Learn optimism
Optimism is a positive perspective we hold about life, encompassing beliefs and thought patterns such as believing that good things will happen to you, that you can overcome obstacles and that you are capable of achieving your goals. Optimism is not something we are predestined or born with, but something we can learn and cultivate on our own.
Seizing opportunities: how to identify them
Sicinski urges you to identify first what it is you want: “how in the world are you supposed to identify any opportunities that come your way if you are not clear about what it is you want in the first place? Unless you know exactly what it is you are looking for, then how exactly are you supposed to find it?” Then, you need to identify several things that may hold you back from taking advantage of the opportunities that life throws your way.
Look at your beliefs and identify if there are any unhelpful beliefs that could potentially prevent you from taking advantage of opportunities.
Look at your strengths and weaknesses, and evaluate how they can help or hinder you throughout this process.
Identify your risk tolerance. This is important because the more risk you are willing and able to take, the more chances/opportunities you will be able to take advantage of.
Your assessment of these areas will help you to understand yourself, your motivations, your limitations, and the actions you are willing or unwilling to take when opportunities present themselves.
Seizing opportunities: how to spot them
The next step for Sicinski is to spot opportunities. Rajesh Setty has also written a blog about this, which I will present later. Sicinski suggests there are three things you need to do to spot opportunities:
Seizing opportunities: be in a state of readiness
The single most important thing to consider when looking for opportunities is to be in a state-of-readiness for any opportunities that may come your way. You must be constantly on the lookout for anything that could possibly help you achieve your goals and objectives far more quickly, effectively or cheaply. It also means that you must be open to new perspectives and ideas. The key to this awareness lies within your willingness and ability to ask the right kinds of questions. The more you ask questions, the more curious you will become. As a result, you focus your mind on the right events, people, things or circumstances that can help you move forward in the best possible way.
Search for clues
Once you are in the habit of asking questions that help spark your curiosity, it is time to filter through the clues leading you to unique opportunities that present themselves. They can come in many forms and will be very specific to the types of opportunities you are looking for. However, certain types of clues can come in the form of trends, problems that people face or things that they complain about, gaps in the market, and unusual patterns, events or circumstances. All of these clues can provide you with an opportunity to do something different, new or unusual. It helps to keep a sketch/notebook of your random thoughts and observations as you go about your day.
Expand your reach
In order to improve your ability to spot opportunities further, it is critical that you expand your reach by learning new skills, by regularly networking with people who may be able to support you in your endeavors, and by acquiring new resources that will help expand your life resources list. In addition, you will naturally expose yourself to more opportunities by attempting new things.
Similar ideas
Setty has similar ideas on how to go about spotting opportunities. He uses examples of working in a firm, but it can apply to entrepreneurs looking for new business ideas as well. He says: “Look for gaps, more responsibility, bigger problems, and knowledge arbitrage, and look to listen.”
Seizing opportunities: how to
What is the secret to seizing opportunities? Well, not all opportunities are worth pursuing (you simply cannot take them all up), so you need to focus on the key ones. Sicinski says there are three things you need to do in order to capitalize on the opportunities that help you accomplish your goals and objectives:
Step outside your comfort zone
Many of the opportunities will stretch and challenge you in a variety of ways. This may mean that you must step into a world of uncertainty. Take a few risks that you were not expecting to take. Each of these risks will have its own consequences. You must weigh them against the benefits and decide whether it is a risk worth pursuing.
Seizing opportunities: the small ones count
Not all opportunities are created equal, but it is not the size of the opportunity that matters. What you do with that opportunity is what makes all the difference in the end. Therefore, you should never underestimate or discount what an opportunity can do for you. Who knows, a small opportunity here could very well lead to bigger opportunities in the future. You just have to be willing and ready to take advantage when the moment arrives.
Network with creative people
Focus on networking with the right kinds of people. They should have the resources, contacts, experience, and skills to help you achieve your goals and objectives. Above all, network with creative people. These people think outside the box. They constantly challenge you to think differently about your life, goals, problems, and circumstances.
Roadblocks to avoid when seizing opportunities
Now you know what to do, you also need to know what not to do. Not surprisingly, these actions are the opposite of the main beliefs and attitudes related to opportunistic thinking. Sicinski has a few tips for what not to do when trying to find and seize opportunities. Sicinski mentions following the crowd, seeking security and comfort, and waiting for opportunities to arrive. He also mentions succumbing to uncertainty, to fear of rejection or fear of making mistakes. Finally, keep clear of pessimism and skepticism.
David Finch, however, has written a more extensive blog post on this. Unfortunately, this blog post is now offline as he has passed away. He said that the biggest roadblock to accomplishing anything is not being able to recognize opportunities when they are presented. To be able to see opportunities and act upon them, you need to overcome five main roadblocks:
Fear
The biggest roadblock is the fear of the what-ifs. What if this does not work, I fail, or I lose all my money? There is nothing wrong with wondering about the unknown. However, the moment you are unable to pull the trigger you have missed an opportunity to move forward.
Past failures
No one likes the sting of failure. It produces scars that can last a lifetime. Try to get past the sting. After that, you should be able to gather the information that will be helpful in your next venture.
Lack of awareness
This is discussed in the part about the opportunistic mindset. If you cannot see it, you will never be able to seize it. Most often, a lack of awareness can be boiled down to lack of exposure and lack of knowledge.
Lack of self-confidence
Lack of confidence will always keep you in the ‘would have, should have, could have’ mode. Confidence comes by trusting your knowledge and be willing to take a leap of faith.
Closed mind
If you are unwilling to look at things from a different perspective, you abort the opportunity of moving forward.
Seizing opportunities: 3 ways to turn your challenges into opportunities
Advancedlifeskills.com (website now offline) says that there is often only a small degree of difference between a positive, optimistic perception and a negative, pessimistic one. Even though these two attitudes are polar opposites, they both often start with the same challenges. Advancedlifeskills.com warns us that if our first response to any given situation is negative, it makes a positive outcome much more difficult to achieve. Training ourselves to respond positively or at least neutrally will have the opposite effect. An optimistic response to new challenges will trigger a completely different set of established response patterns. Our subconscious will look for similarities between this situation and our initial response to positive experiences from our past. Advanced Life Skills offers us three ways to turn our challenges into opportunities:
Liberate yourself – accept responsibility
The first step is to recognize that we are in control. We need to accept responsibility for our responses and recognize that they assert a powerful influence on our lives. Until we accept responsibility, we will not have any reason to change. Accepting responsibility is a wonderfully liberating experience. It means that you are in control, not the circumstances.
Use leverage
Leverage means that you exert the greatest amount of control with the least amount of effort. The time to do this is during the first few moments whenever you are faced with new challenges. Once you start down a negative road, it is much more difficult to reverse your course. If you control your first step, you start out in the right direction. It is much easier to maintain that direction.
Seizing opportunities: turn it into a game
When we take life too seriously, it is easy to overreact to situations. If you tend to react negatively to challenges, try imitating somebody who always reacts positively. Role-playing makes it much easier and fun to break ingrained habits than trying to tackle them head-on. You might feel self-conscious imitating somebody else, but no one will notice. What they will notice is how you respond positively to the challenges you face. In return, they will respond to you in a positive way.
What can I do for you when it comes to seizing opportunities?
credit.
Greetje den Holder.
EXCLUSIVE — Beware, if you are using a Xiaomi's Mi or Redmi smartphone, you should immediately stop using its built-in MI browser or the Mint browser available on Google Play Store for non-Xiaomi Android devices.
That's because both web browser apps created by Xiaomi are vulnerable to
a critical vulnerability which has not yet been patched even after
being privately reported to the company, a researcher told The Hacker
News.
The vulnerability, identified as CVE-2019-10875 and discovered by security researcher Arif Khan,
is a browser address bar spoofing issue that originates because of a
logical flaw in the browser’s interface, allowing a malicious website to
control URLs displayed in the address bar.
Since the address bar of a web browser is the most reliable and
essential security indicator, the flaw can be used to easily trick
Xiaomi users into thinking they are visiting a trusted website when
actually being served with a phishing or malicious content, as shown in
the video demonstration below.
The phishing attacks today are more sophisticated and increasingly more
difficult to spot, and this URL spoofing vulnerability takes it to
another level, allowing one to bypass basic indicators like URL and SSL,
which are the first things a user checks to determine if a site is
fake.
The Hacker News has independently verified the vulnerability using a PoC
the researcher shared with our team and can confirm it works on the
latest versions of both web browsers—MI Browser (v10.5.6-g) and Mint Browser (v1.5.3)—that are available at the time of writing.
What's interesting? The
researcher also confirmed The Hacker News that the issue only affects
the international variants of both the web browsers, though the domestic
versions, distributed with Xiaomi smartphones in China, do not contain
this vulnerability.
"The thing that struck me most was that only
their overseas or, international versions were having this security bug
and not their Chinese or, domestic versions. Was it done deliberately
thus?" Arif told The Hacker News in an email.
"Are Chinese device manufacturers intentionally making their OS,
applications, and firmware vulnerable for their international users?"
Another interesting though weird thing is that upon reporting the issue,
Xiaomi rewarded the researcher with a bug bounty, but left the
vulnerability unpatched.
"The vulnerability impacts millions of users
globally yet the bounty offered as such was, $99 (for Mi Browser) and
another $99 (for Mint Browser)," the researcher said.
We also reached out to Xiaomi two days prior to publishing this report
for additional comment and learn if the company has plans to release a
patched version anytime soon, but the mobile vendor provided a weird
response.
"I would like to inform you that as of there
is no official update regarding the issue. However, would request you to
stay connected with the forum page for further details in this
regards," the company said.
This is the second recently-disclosed severe issue that researchers have
identified in pre-installed apps on more than 150 million Android
devices manufactured by Xiaomi.
Just yesterday, The Hacker News published details of a report explaining how attackers could have turned a pre-installed security app on Xiaomi phones, called Guard Provider, into malware by exploiting multiple vulnerabilities in the app.
The bottom line: Android users are highly advised to use modern
web browsers that are not affected by this vulnerability, such as Chrome
or Firefox.
Besides this, if you are using Microsoft Edge or Internet Explorer browser
on your desktop, you should also avoid using them since both browsers
also contain a critical vulnerability which has not yet been patched by
the tech giant.
Have something to say about this article? Comment below or share it with us on Facebook, Twitter or our LinkedIn Group.
It's more important than ever to manage your passwords online, and also harder to keep up with them. That's a bad combination. So the FIDO Alliance—a consortium that develops open source authentication standards—has pushed to expand its secure login protocols to make seamless logins a reality. Now Android's on board, which means 1 billion devices can say goodbye to passwords in more digital services than seen before.
On Monday, Google and the FIDO Alliance announced that Android has added certified support for the FIDO2 standard, meaning the vast majority of devices running Android 7 or later will now be able to handle password-less logins in mobile browsers like Chrome. Android already offered secure FIDO login options for mobile apps, where you authenticate using a phone's fingerprint scanner or with a hardware dongle like a YubiKey. But FIDO2 support will make it possible to use these easy authentication steps for web services in a mobile browser, instead of having the tedious task of typing in your password every time you want to log in to an account. Web developers can now design their sites to interact with Android's FIDO2 management infrastructure.
"Google
got involved in FIDO quite some ways back, particularly because of
phishing, which we think is one of the biggest issues of authentication
on the web today," says Christiaan Brand, a product manager at Google
focused on identity and security. "The natural evolution was looking
toward FIDO2. Customers are already used to using these sensors on the
device for authenticating into applications every day, so how do we make
that technology available to websites?"
Developers
can implement FIDO2 authentication in a number of different variations
depending on what makes sense for their product, but all the versions
offer additional phishing protection by requiring user participation
during sign-in (like doing a fingerprint scan or producing a dongle) so
attackers can't get as far with usernames and passwords alone.
FIDO2 and a related standard, WebAuthn, created by the FIDO Alliance and the World Wide Web Consortium, have gained ubiquity
through adoption by all the major browsers—except Safari, though Apple
has hinted it will add support—and platforms like Microsoft account
sign-in. But Android represents a big step, because it will enable a
major subset of mobile developers to start offering universal
password-less logins. Google's Brand points out that under FIDO2,
developers will even be able to streamline their mobile browser and set
up password-less login on the web, using that authentication step carry
over to a service's app or vice versa.
"We got to
the point where it was implemented in browsers, but now we’re seeing
FIDO technology sedimented in an even broader user base," according to
Andrew Shikiar, chief marketing officer of the FIDO Alliance.
Since
Android is open source and can be deployed by device manufacturers in
all different ways, the platform has issues keeping the global
population of devices up to date with the latest operating system and
features. But Brand says that Google is releasing the FIDO2 update
through a mechanism called Google Play Services that will allow it to
reach almost all devices running Android 7 or later, without
manufacturers needing to do or adapt anything. What this means is the
update will actually be able to get to most of Android's massive user
base.
Though FIDO2 support will allow Android to
accept secure web logins using dongles, NFC, and Bluetooth, Google is
envisioning fingerprint authentication as the easiest approach, and the
one that is likely to become most popular with users. And both Google
and the FIDO Alliance emphasize that in all of this, your fingerprint
data is still always stored locally on your device and isn't sent
anywhere else or held by any other party. The sensor creates a
cryptographic signature from your fingerprint data that is then used in
FIDO2's authentication scheme.
"Providing the
FIDO2 option gives really strong identity protection for account
holders," says Kenn White, director of the Open Crypto Audit Project.
"You and I might be fooled by 'paypa1.com,' but a FIDO key won’t be.
Among the security community, WebAuthn, which FIDO2 intersects with, is
considered one of the strongest account protections there is."
Though
FIDO2 promises a much easier web security experience for users, it will
take time to achieve adoption anywhere near as universal as traditional
password schemes. And digital identity experts warn that any single
credential, no matter how robust, is always more secure when paired with
a strategic second authentication factor. Unfortunately, even in a
glorious utopia free of passwords, there’s never a magic bullet for
account security.
