How millennials use their smartphones in 2017, and the surprising reason for why they delete apps.
(Via BigStock)
Developers: Make sure your app logos are designed well, or else millennials may delete your product off their phones.
That’s one takeaway from comScore’s 2017 U.S. Mobile App Report that published Thursday and provides a fascinating look into the smartphone habits of Americans aged 18-to-34.
The study, which analyzed comScore digital audience data and survey
results, found that millennials “prove to be the most engaged,
sophisticated and addicted users of apps.” Those in the 18-to-24 age
bracket spend an average of 3.2 hours per day with apps — that’s nearly
50 days per year — compared to 2.3 hours for the average user. (Via comScore)
Compared to older age groups, millennials are much more interested in
discovering new apps, paying for apps, and making in-app payments —
about 20 percent download an average of one paid app per month. They are
also much more likely to delete an app because of thumbnail logo
designs — “because apps confer social identity, millennials will delete
an app if they don’t like how it looks on their screen,” the report
noted. More than 20 percent of millennials said they deleted an app in
the past year because of how it looked on their home screen. (Via comScore)
Nearly half of millennials use 21 or more apps per month, while about
75 percent say their smartphone would be “useless” without apps and say
they get an urge to open an app when they are bored. A majority of
millennials also said they check app notifications immediately after
receiving them. (Via comScore)
YouTube and Facebook topped the list of millennials’ most-used apps,
but 35 percent said Amazon is the app they “can’t live without.” (Via comScore)(Via comScore)
The report also analyzed how millennials are more likely to position
apps on their smartphones based on “thumb reach,” and are “increasingly
considering this dynamic.” And for my favorite slide of the report: App
users 55 years old and up are five times as likely than millennials to
only operate their smartphone with two hands. (Via comScore).....
