the Ugly Indian

There's a silent revolution brewing in India, and it's called The Ugly Indian. It is anonymous, faceless and leaderless, and has seen thousands of citizens coming out to fix local civic problems following a simple motto: Kaam Chalu Mooh Bandh. Only Work No Talk. What started off as a series of social experiments in Bangalore in 2011, to see what it takes to change everyday ugly Indian behaviour in public spaces (littering, spitting paan, public urination and more), has now transformed into a nation-wide movement that is spreading virally – both on social media, and on the ground. The centrepiece of the TUI approach is the 'spotfix ' where ugly spots are 'fixed' by citizens. There is no activism, no sloganeering, no lecturing, no finger-pointing and no ideological debates – just a sincere attempt to solve problems by focusing on a spot - using one's own time, hands and money.